Qualified meetings on your calendar before you pay us anything.
We build your cold outbound engine and front the first 5,000-contact test ourselves. If it books meetings, we scale it together. If it doesn't, you've spent nothing.
5 free tests per month, we front every one ourselves · July 2026 spots open now
The test is FREE: 5,000 contacts, 7 days of sending, meetings land on your calendar.
One gate: a free workshop first, where we find the one offer that pulls cold. We only run the test if we think it converts. We're fronting it, so we're honest about fit.
Already know cold email works for you?
Let's skip the test and talk about scaling it profitably.
Your sales motion isn't booked calls?
Self-serve and PLG motions don't fit the standard test. The case studies below show what we've done for signup-driven products.
Case Study: Inframail
Kidous Mahteme
Co-founder @ Inframail
Oct 2025 - Jul 2026 (active)
Cold Email Infrastructure SaaS
- →673K emails sent
- →909 positive engaged leads
- →80+ directly attributed customers
Case Study: BlueSteps
BlueSteps
AESC · Executive board coachingStruggling with
Sitting on 100K+ opt-ins from 10+ years of running BlueSteps + AESC, but a newly launched $5K executive board-coaching product had never been marketed to them before.
Wanted to achieve
Activate that dormant list and turn a fraction of it into paying board-coaching customers profitably, without buying new lists.
What we did
Aggregated product positioning + customer stories, ran 10 simultaneous campaign variants against the same audience, doubled down on the winner based on actual data.
Instantly era · 27.4K sent · 219 positives · ~35 days · click to enlarge
EmailBison era · 16.5K sent · 436 positives · last 35 days · click to enlarge
Apr 2026 - Jul 2026 (active)
High-Ticket Executive Coaching
- →655 positive replies from senior executives
- →148 registered for the board-coaching program
- →90+ qualified consultations booked with their coaches
- →20 coaching offers out, $16,100+ cash collected in packages
- →In ~2.5 months
Funnel tracked end-to-end in our attribution database.
Case Study: Vertical SaaS for contractors
Vertical SaaS company (anonymized)
$5-10M ARR · sells to SMB contractors · US
Struggling with
A vertical SaaS in the $5-10M ARR range, selling to SMB contractors, wanted cold email as a net-new pipeline channel next to the ones already working, with every outcome tracked in their own CRM.
Wanted to achieve
Closed-won customers and sales-qualified meetings attributed to cold outbound inside their CRM, not vanity reply counts.
What we did
Tested dozens of campaign angles against their SMB market, found the opener format that was 4-8x more efficient than the rest, and poured the volume into it. Their sales team shows up to ~95% of the calls our outbound books.
Mar 2026 - Jul 2026 (active)
Vertical B2B SaaS · transactional deal size · single decision-maker sale
- →76,000+ cold emails in 4 months
- →2 closed-won customers (~$17-18K ARR)
- →14 SQLs total
- →On pace for ~25 sales-qualified meetings this month
Case Study: Lead-gen agency
Lead-gen agency (anonymized)
Real estate brokers + agents
Struggling with
Had a new offer they were confident would crush, never really marketed it before at scale. Needed to validate it against real prospects.
Wanted to achieve
Prove the offer worked on a small sample before pouring budget + time into scaling, and avoid burning their whole prospect pool on an untested message. Plus someone they knew wouldn't land in spam and teach them how to do it also.
What we did
Scraped a fresh list of 20K qualified real estate brokers + agents, launched 3 copy variants against a small validation list, then scaled the winner with a killer offer + killer social proof combo: 138 positive engaged leads in one month from the winning campaign.
Nov 2025 - Dec 2025
Lead Generation Agency · Real Estate
- →12,892 emails sent
- →138 positive engaged leads
- →46% positive reply rate
- →In ~1 month
Case Study: AI marketing agency
AI marketing agency (anonymized)
Auto repair shops · US
Struggling with
Always had trouble getting leads at the volume they wanted. Had a new cheap front-end offer designed to pull buyers into their universe, but no way to scale it.
Wanted to achieve
Validate the offer on a small slice of their pipeline, then scale it across the full auto repair shop market — and learn how to run the channel in-house long-term.
What we did
Scraped owners + managing directors + decision-makers at auto repair shops, ran 5 small campaigns to validate the angle, then poured the full volume into the winner. Email stated the offer + price up-front so every positive reply was pre-qualified — majority of engaged leads bought the front-end offer.
Nov 2025 - Jan 2026
AI-forward Marketing Agency for Auto Repair Shops
- →51 engaged leads
- →Cold email machine installed so they can run it in-house
- →In 45 days
Case Study: ReviewFix
Conor
Founder @ ReviewFix
Instantly era · 2.5K sent · 25 positives · 45 days · click to enlarge
EmailBison era · 1.5K sent · 15 positives · ~2 weeks · click to enlarge
Mar 2026 - Jul 2026 (active)
Reputation Management Agency
- →4K emails sent, full offer with price up front so every reply is pre-qualified
- →40 positive replies total
- →≈30 went ahead with the service
- →In 2 months
Removals run on performance terms, so their customer only pays when a review comes down.
Case Study: EU Tender Matching SaaS
EU Tender Matching SaaS (anonymized)
Sells to SMBs that bid on public tenders · EU
Struggling with
Self-serve SaaS with no booked-calls motion. Sales cycle runs on free-trial signups, so classic "book a meeting" cold email did not fit.
Wanted to achieve
Prove cold email could drive qualified trial signups across the EU, at a cost that works for self-serve.
What we did
Built a signup-first motion: instead of asking for a call, each email gave the company a reason to go see the product for themselves. First positive reply landed 34 minutes after launch.
May 2026 - Jul 2026 (active)
B2B SaaS · Self-serve / free-trial motion
- →20,865 contacts reached
- →1,135 companies visited the product preview
- →85 free-trial signups, 49 exact ICP
- →First positive reply 34 minutes after launch
We take on 5 of these per month. Not more.
Every test runs on our infrastructure and our own dime. That math only works when the offer converts, so we're picky about whose offer we run.
That's what the workshop is for. We dig into what you sell and shape one offer so good that a stranger who's never heard of you can't ignore it. If we find it, we front the 5,000-contact test. If we can't, we tell you straight, and you keep the mapped offer either way.
Book the free workshop. We'll tell you straight if cold email will work for you.
One working session. We map the one offer in your business that pulls cold, on your real numbers. If we think it converts, we front the 5,000-contact test ourselves. If we don't, we tell you why and you keep the mapped offer.
Prefer email? Reach out at maksym@maxionlabs.com